Suzanne Phifer Pavitt
In 1999 Suzanne and her husband Shane Pavitt bought 23 acres on Silverado Trail in the Napa Valley and so began the adventure that would become the Phifer Pavitt Winery. A native of Ringgold, Georgia, Suzanne's fiery passion and moxie made her a natural to blaze the trail for the fledgling winery and build it into the highly successful brand it is today. The name "Date Night" represents the winery's flagship Cabernet Sauvignon and Sauvignon Blanc, and serves as an ever present reminder of the couple's weekly commitment to each other.
Perched in Calistoga, at the top of the Napa Valley, the winery is in fact a 100 year old repurposed historic barn. The Pavitts created an eco-chic and hip setting in a board-and-batten façade barn with stylish touches such as recycled baling-wire chandeliers, Wyoming snow fencing paneling, chalkboard-finished walls with sketches of the cowgirl character featured on the wine labels and a slab of black walnut suspended from the ceiling. Suzanne is constantly raising the winery’s natural resources awareness. The winery was recently awarded the highly coveted Napa Green certification for its dedication to protecting our natural environment. The Wine Spectator recently called the winery “a hidden gem, a warm and friendly tasting room with plenty of style,” with “terrific” wines.
As a founding member of A Woman's Palate, Suzanne has championed women vintners, growers and winemakers all over the world. The goal of the organization is to empower women to trust their palate. Her passion for this cause extends to serving on panels, speaking engagements and supporting events like Fortune's Most Powerful Women in Business Summit.
In her personal life, Suzanne is involved in her sons' schools and their sports teams. She serves on the Board of Directors for the Boys & Girls Club of St. Helena and Calistoga and the Calistoga Community Pool. Suzanne has an MBA from the University of Southern California. She loves the great outdoors, skiing, diving, yoga, gardening, canning and enjoying a great glass of wine paired with a beautiful meal sourced from her bountiful garden.